Flip Evil is a production company based in Seoul, South Korea, that specializes in experiential content and music videos. The objective was to design an identity that could be used across all mediums for the company. The design concept was to showcase Flip Evil's ethos by highlighting the word 'FLIP'. To demonstrate the idea, the business card was designed to incorporate a die-cut to reveal the word 'LIVE' when the card is flipped over. In addition, a number of cards, each with different phrases starting with 'LIVE', such as 'LIVE REAL' and 'LIVE INSIDE OUT', was printed to express Flip Evil's attitude. Also, an accompanying short IG video was produced for social media, along with the company title sequence.